Digital Holiday Lookbook

Copywriter // Art Direction // Project Manager
MODSY, 2020

In the winter of 2020, I was part of the team that produced a digital catalog to support Modsy’s holiday strategy. The goal was to develop an assets to help existing customers refresh their homes without taxing designers’ time.

We devised this catalog—which was made using 3D renderings showcasing real and “shoppable” products—to be both a tool for designers and a marketing asset used to attract and convert new customers.

The catalog was composed of 3 curated collections based on popular interior design trends at the time. Each collection was made up of 5 “decor packs” that were hyper-focused on specific problem areas within the home (e.g. coffee table decor, mantel decor, etc.).

We distributed the final product as a PDF showcasing each collection in a spread of 3D renderings (made in-house) with embedded links to shop every piece.