Blog Strategy & Copywriting
Content Manager // Copywriter & Editor // SEO Specialist
Over the course of my career I’ve had the opportunity to launch and manage multiple company’s blogs, leveraging SEO and customer insights to create unique content that engages and converts. Below you’ll find a deeper dive into each blog with insights on the strategy and copy highlights.
Modsy Blog
2016–2021
During my 5+ years at Modsy, I launched and scaled the blog from a small handful of posts to a powerhouse channel, driving our largest source of organic traffic which grew by over 2,000% during my tenure.
Art.com Blog – The Curator’s Notebook
2022–2023
In 2022, I created and launched the Art.com blog from scratch, working with the engineering team to code the pages and create templates. Our strategy was to attract new visitors by leveraging SEO insights as well as create editorial content that would “demystify” the art-buying process and help customers feel more confident in their choices.
Hayneedle Blog
2022–2023
As a furniture and decor retailer, our goal for the Hayneedle blog was to grow brand awareness through SEO-first content. Through analyzing the data, we discovered that our trend-focused content ranked quickly and highly, so—as a small team with big dreams—we focused our energy here and produced dozens of articles that ranked in the top 5 placements and drove 18% YoY growth in organic visitors.
Unfortunately, the Hayneedle blog is no longer live, but you can see examples of the content we produced below.
2023 Rug Trends: 5 Ways to Freshen Up Your Floors
6 Ways to Embrace the Coastal Grandmother Trend
Floating Furniture: How to “Float” a Sofa & 10 More Ideas
The Comfort Zone – Allswell Blog
2022–2023
As a lifestyle brand in an extremely crowded SEO ecosystem, we strategically directed our content efforts towards editorial, lifestyle topics for the Allswell blog. These posts were shared with our audience across various marketing platforms (namely organic social, email, and SMS marketing) where they drove engagement and helped us build brand identity.
Unfortunately, the Allswell blog is no longer live, but you can see examples of the content we produced below.
3 Insider Tips for Buying a Mattress Online
5 Can’t-Miss Mattress-Buying Tips for Couples
Mattress Lingo Defined: What is edge support?